A Better Night's Sleep. Guaranteed.

Take our pillow matching quiz & we'll match you to the right pillow for how you sleep. Wake up feeling the difference or return it for a full refund.

Proper Sleep. Proper You.

Better sleep starts with a pillow that works for the way you sleep. Take our sleep quiz and we will match you to the right pillow.

Find your Perfect Pillow
01 Quiz

Take our 60 second quiz.

02 Match

We'll match you to the right pillow for how you sleep.

03 Rest

Wake up feeling the difference, or send it back.

Find your Perfect Pillow

Did you know?

Research Backed
Research Backed

Research into everyday pillow use found many people regularly wake with stiffness, discomfort, or poor sleep quality when using their usual pillow.¹

Most people are sleeping on the wrong pillow

Most people are sleeping on the wrong pillow

Studies show more than half of participants report discomfort, poor sleep quality, or waking symptoms from their regular pillow.¹

Neck stiffness is the most common warning sign

Neck stiffness is the most common warning sign

Researchers found cervical stiffness was the symptom most often produced overnight or not relieved by sleep.¹

The right pillow depends on how you sleep

The right pillow depends on how you sleep

Studies have shown there isn’t one pillow that works for everyone. The right pillow match depends on how you sleep.¹

¹ Gordon SJ & Grimmer-Somers K. Physiotherapy Canada (2010), study of 106 participants.

Proper pillows designed for the way you sleep

Each one engineered to support a specific sleep position. Because how you sleep determines what your pillow should do.

The Side Sleeper Pillow

The Side Sleeper Pillow

Best for Side sleepers
Adjustable Yes - removable layer
Height 13 cm or 14 cm (adjustable)
Fill 3-layer memory foam
Comfort Medium Firm
Cover Washable & Breathable
100-night trial  |  Free returns  |  2-year guarantee
Limited stock available.
The Back Sleeper Pillow

The Back Sleeper Pillow

Best for Back & those that switch to their side during sleep
Adjustable No - balanced profile
Height ~12 cm (fixed)
Fill Shredded memory foam blend
Comfort Firm
Cover Washable & Breathable
100-night trial  |  Free returns  |  2-year guarantee
Limited stock available.
The Front Sleeper Pillow

The Front Sleeper Pillow

Best for Stomach sleepers
Adjustable Yes - reduce fill to go lower
Height 8–9 cm (can reduce further)
Fill Shredded memory foam blend
Comfort Medium Firm
Cover Washable & Breathable
100-night trial  |  Free returns  |  2-year guarantee
Limited stock available.

Still not sure which pillow is right for you?

Take our 60-second quiz and we'll match you to the right one.

Find your Perfect Pillow →

What our customers say

4.4 out of 5 Based on Trustpilot reviews
Trustpilot
Read all reviews →

This pillow is fabulous,

This pillow is fabulous, I chose the side sleeper based on the simple test on the website and was not disappointed. I feel like Goldilocks, it is not too soft and it is not too firm, it is just right! The shape of this pillow means it sits perfectly in the crook of my neck between my head and shoulder without sinking or losing its shape. I have also noticed a slight improvement in my neck and back pain in the mornings which I can only contribute to the shape and design of the pillow. I highly recommend this pillow and company.

J

Jodie

21 July 2026

After many months of

After many months of neck and shoulder pain I tried the side sleeper pillow. The neck support is amazing! Thank you to The Proper Pillow co.

J

Jennifer

26 July 2026

Had my pillow for a week

Had my pillow for a week and sleeping brilliantly. Its not easy to get a pillow for a front sleeper, especially one that is modifiable (it comes with a pocket so you can empty out some of the foam to your preferred fullness - goldilocks softness!)

C

Customer

22 July 2026